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  • Picture Superiority Bias

    People remember pictures better than words. This effect is well backed by research done by Mintzer and Snodgrass in 1999 and Paivioin in 1971, who observed that even when targets are presented as words during the testing phase, items studied as pictures are better recalled than items studied as words.

    Also, neuroscience says that 50% of the cortex is involved in visual processing, and 70% of all is situated in our eyes. We have impressions in about one-tenth of a second. So the solution is to use catchy illustrations, real-person images etc.

    The header of the website is supported by a catchy illustration.

    This goes with the principle that if the designs are too text-heavy, it can disrupt our decision-making process, and our brain goes into complex analysis which we should avoid.