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  • Loss Aversion

    We hate losing or letting go of what we have.
    Using a visual anchor to reinforce loss aversion is a great way to gain attention and make them visualise the loss so that they can take
    action.

    Visualizing loss: caution text with bar.

    This effort will be well informed and intent-driven, which will drive more satisfaction in changing the package.

    References:

    https://en.wikipedia.org/wiki/Loss_aversion

    https://thedecisionlab.com/biases/loss-aversion