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  • Identifiable victim effect

    It is the tendency of individuals to offer greater aid when a specific, identifiable person (“victim”) is observed under hardship as compared to a large, vaguely defined group with the same need.

    Using this concept for NGO websites, this effect can compel people to donate. It also bridges the empathy gap between the donor and the people in need by making them feel that they know victim.

    Salient stats & vivid imagery shows the severity of the issue.

    References:

    https://en.wikipedia.org/wiki/Identifiable_victim_effect