• Categories
  • Default effect

    People don’t like change & prefer things to remain the same. The more we behave a certain way, the more automatic this behaviour becomes.

    Default card

    A lot of options can result in cognitive overload and decision paralysis. That’s why I have introduced the tag “We recommend this plan” to help users make a decision.

    The default card can be given a different treatment by elevating it with shadows and filling colour in the call to action CTA button to gain attention. 

    References:

    https://en.wikipedia.org/wiki/Default_effect

    https://thedecisionlab.com/reference-guide/psychology/defaults