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  • Ambiguity effect

    This article will explain why we tend to avoid options that we consider to be ambiguous or to be missing information and how we can avoid this bias while designing the user experience of the app or the website.

    Zomato- food ordering app

    According to the bias, we will tend to avoid this particular dish – ‘Kaju Phool’ as it is not giving us much information as compared to the other items available.