Simplifying behavior change for
mobile apps. UI UX design.

A comprehensive list of behaviour change techniques that helps digital product designers in designing effective interventions.


Easy access to behaviour change techniques (BCTs)

Every BCT is explained using screenshots of the designs. It helps in informing how to inculcate the BCT in designs.


Helps in designing effective interventions

Designers can apply the most effective behaviour change techniques to their digital products, leading to successful and impactful interventions.


Saves designer’s time and resources

16-group listing saves designers time and resources by locating specific design elements, avoiding whole-list search.

Radhika Dutt, Product Designer and Behavioural Scientist

Hello, I am Radhika, the author of BiasedUX. I made this for my fellow product designers so that they can inculcate behaviour change through designs.